MCM – for future-proof contextual Product marketing
Orchestrate your marketing and communication processes in a highly automated manner and with unrivalled flexibility. Our Marketing Content Management solution is at the leading edge of marketing automation providing contextual audience targeting and customized experiences across all campaign categories and sales channels. Built on a PIM and MDM foundation, product information intersects user behavior and motivates purchase decisions.
Key Elements of our MCM solution
Accelerate, simplify and empower all promotional and marketing content processes and achieve top performance of your marketing activities.
Collaborate and manage editorial calendars, content campaigns, and product advertising plans to drive and meet long-term marketing goals.
Organize marketing activities by arranging work, maintaining cadence, and keeping track of marketing campaigns with powerful filtering options – all within one screen. Ideal for marketers working in a highly regulated environment.
Execute & Deliver
Create dynamic and user-responsive promotions for different target groups, locations and campaign types. Publish to print or deliver personalized interactions.
Build a meaningful promotional product experience for a given market segment by accessing marketing and physical articles all in one screen. Ideal for ecommerce and physical stores wanting to influence customer engagement.
Measure & Monitor
Measure marketing product performance. Track and share marketing performance across all channels, execute A/B testing, report campaign and promotion KPIs.
Configure different views for cross functional team members to provide better visibility and enable fact and data driven decision making.
Learn & Improve
With our solution, continuously improve your marketing by measuring interactions and creating meaningful associations between customers, contexts, locations, products, personal tastes, seasonality, and much more.
Use the buyer persona functionality within the solution to include market learnings about a given segment and improve targeting as a result.
MCM Key benefits
Marketing Content Management for promotions and personalized, real-time interactive shopping
Key Features and Modules
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Step by step – the Customer Experience Platform
1. Powerful Product Information Management
Stores and maintains product information so that it can be shared with partners and drive promotion and ecommerce systems.
2. Proven Master Data Management
Fuels real-time business systems with accurate, golden records sourced from supplier data, data pools and ERPs.
3. Contextual Marketing Content Management
Delivers customized, contextual promotional content and campaigns through all your selling channels.